Chewy Debuts New Campaign Bringing Us Inside the Delightful Minds of Pets
Chewy recently debuted its new campaign, “Bringing Us Inside the Delightful Minds of Pets.” As an online retailer, Chewy is positioned to take advantage of a growing trend in ecommerce: Millennials. Millennials aren’t just buying more items on their mobile devices; they’re also buying more lifestyle-oriented products. To stay ahead of the competition, Chewy partnered with TikTok and created a campaign that allows people to experience the joy of owning a dog or cat.
Millennials are the future of ecommerce
For the pet owners among us, Chewy is your one stop shop for everything pet related. In fact, the company is able to boast a customer base of over a million customers, with more than a quarter of that number in the US. Despite a tough economic climate, Chewy has not been slowing down. For example, the company posted a stellar 14.5 percent year over year growth in net sales during the third quarter of its fiscal year. The company has also rolled out a slew of new initiatives to keep its customers engaged and happy. Among its latest offerings, the Chewy Rewards program has garnered a great deal of attention in the competitive ring of pet related goods.
Online pet brands can get ahead of brick-and-mortar retailers
Online pet retailer Chewy launched a new campaign last week bringing us into the delightful minds of pets. The “Chatty Pets” campaign is designed for social media and TV, with a focus on pets’ inner monologues. The campaign was created in collaboration with award-winning creative agency 72andSunny.
The online pet industry has been growing fast. In 2022, the pet industry will be valued at $261 billion, which is a 16.7% increase from the current value. This growth comes from four metrics. The most important are visitor traffic, conversion rate, variable costs, and lifetime value.
The most promising opportunity for ecommerce brands is to become digitally native. This means creating a brand identity that is uniquely relevant to the pet market. With this, ecommerce brands can outpace traditional brick-and-mortar retailers.
In addition to the brand’s core identity, Chewy continues to add new services to its offerings. For example, the company launched its own veterinary marketplace in 2018. This allowed people to find veterinarians based on the location of their pets. The service also allowed customers to request telehealth vet consultations for their pets.